Thursday 26 May 2011

Someone somewhere wants a letter from you


2010. Design for catalogue and sketches.
While writing a text for my fourth year project on the 1960s, I was gripped by a phrase used in an advertisement of the American Post Agency. It said: «Someone somewhere wants a letter from you». An interesting phrase, I thought and developed it into a story about a girl who has just graduated from the University and wanted to dedicate some time to travelling and finding what she really wants, so she hits the road. But there is home, a place where she can always come back and where someone waits for her, or just for a letter saying that she is doing fine. I had a hook and I had a theme which was actually connected to the 60s hippie movement. 

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